UGC trends in 2024

Short-form videos, live streams, and user-generated video content continue to reign supreme on social media platforms. Brands that can harness this trend and integrate it with UGC will be better able to connect with their audience and expand their reach.

The rise of micro-influencers, who have smaller yet highly engaged followings, is set to have a greater impact on the UGC landscape. Brands will increasingly partner with these niche influencers to authentically connect with specific demographics and build genuine relationships with their followers.

Ephemeral content, which appears and disappears in a fleeting moment, is taking center stage. The appeal of this type of content, such as disappearing stories on platforms like Snapchat and Instagram, is expected to continue to grow.

This will include augmented reality experiences and 360-degree videos, which will be used by brands to create captivating and memorable experiences that engage audiences and build communities.

Real stories, testimonials, and experiences shared by users will be used to humanize brand images and build trust and credibility. This reliance on UGC as a powerful tool for building authenticity will only continue to grow in the coming years.