UGC is the new black

According to digital marketing experts, Americans are estimated to be exposed to 4,000 to 10,000 ads daily. As a result, we begin to filter out what we engage with and ignore advertising messages unless they relate to our personal interests.

Brands face ongoing challenges:
—  maintaining consistency
— standing out from competitors
—  providing a seamless customer experience
— staying top of mind.

How can these challenges be turned into opportunities for brand development?
The solution lies in UGC.

What is UGC

User-generated content (UGC) is content that consumers create about a brand’s products or services. This can include social media posts, written reviews, unboxing videos, and more.
UGC is typically shared on review sites, social media, or forums by customers, employees, or paid influencers.
Typically, UGC portrays a brand positively and highlights the benefits of its products or services. Consumers tend to trust UGC more than branded content because it feels more genuine.
Initially, UGC was entirely organic, but many brands now pay influencers to create UGC for them.
UGC SPACE has a network of content creators who specialize in various niches and brands. You no longer have to search for influencers yourself, negotiate filming arrangements, or handle contracts. Our company manages these tasks and delivers ready-made videos that are filmed according to your specific technical requirements.

Look how your brand can be promoted with UGC

Why is user-generated content important?

UGC has proven to be more than just a passing trend, providing numerous benefits for enterprises and SMBs. It is a marketing tactic that is here to stay, and brands that have not yet embraced it are missing out on potential revenue:
1
Increase of conversions
By incorporating UGC into marketing messaging and ads, brands can provide social proof that boosts consumer confidence and ultimately leads to a 29% increase in conversions.
2
Resources optimization
Creating brand content can be both time-consuming and costly. However, by collaborating with content creators, brands can bring together people who share a passion at a much lower cost. Content agencies handle the majority of the work, including creation, editing, and uploading. This approach saves marketers and in-house teams time and money, enabling them to focus on other marketing efforts.
3
Brand loyalty growth
Furthermore, UGC has the potential to grow brand loyalty. Brands that invite consumers to become UGC advocates can expect more than 60% of them to become more loyal, thereby strengthening the brand's customer base.
4
Simplifying purchase decisions
It can also be achieved through the use of UGC, as it has the ability to provide social proof and influence people's trust when making purchasing decisions. According to a study by Cloudinary (2020), 70% of GenZ and 78% of millennials find reviews helpful in their purchase decision process. During the awareness stage of the buyer journey, brands should focus on creating a positive first impression.
5
Authenticity and trustworthiness
The content is created by real people based on their genuine experiences with brands and products. This makes the content more reliable for fellow consumers. Authenticity is a crucial factor for 90% of consumers when choosing which brands to support, as it helps build trust in the source of the content. This makes marketing campaigns more impactful and relevant to the audience.

Types of UGC content

There are various types of user-generated content (UGC) that brands can leverage, but four are particularly popular:
1
Content from social media
Where buyers frequently post about brands on platforms like Instagram or TikTok. This content usually consists of casual mentions of what they’re wearing, eating, or doing. Moreover, since this UGC is already on social media, it is easy for brands to reshare the content on their own pages, with the user’s permission, of course.
2
Images
often found in reviews on platforms like Google My Business or Yelp. With the buyer’s permission, brands can reuse these photos on their website, email campaigns, or social media. This presents a cost-effective and efficient way to obtain lifestyle photos of their products in use, without the need for a professional photoshoot.
3
Videos
are a valuable source of UGC on YouTube, Instagram, TikTok for brands, as they tend to be longer and more detailed, providing high-quality content that explores the intricacies of their offerings. This is especially beneficial for brands with high-ticket items like cars or furniture, as consumers often want to thoroughly research before making a purchase.
4
Blog posts
are another important source of UGC, as bloggers cover niche topics and have dedicated followings within their niche. Blog UGC often includes multimedia like photos and videos along with text, making it a valuable way to source multiple types of UGC simultaneously.
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